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This is not a real campaign and is not sponsored by
A campaign with a tagline Creating Joy Through Handwriting to bring back the joy of handwriting through MRT as a platform. The purpose is to create a sense of meaningful communication that we have lost due to the ease of instant communication.
With the installation as a device to create and print a handwritten card, people can personalize their own card designs with sets of colors, brushes, and graphic stickers. We engage them to handwrite on the card that is specially created by themselves and send it to their loved ones.
By participate and sharing your card designs in the social media, you can get a chance to be featured in the MRT station!
GUERILLA MARKETING
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