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The Most Colorful Beans Ever
Branding | Packaging | Motion Graphics
This is not a real campaign and is not sponsored by
Through the brand Jelly Belly, a new variation "The Most Colorful Beans Ever" is created to promote the campaign #SupportBlindness to the society, to open each others’ eyes and understand what it feels like to be blind in a fun experience with a hope that the society will not to be blinded about blindness anymore.
This Jelly Belly variation can be played as a game to create fun experience by guessing the jelly beans colour. It can be played by the blind as well as people with sighted. People with sight will be blindfolded so they can experience the blind. As the jellybeans has no colour on it, we can only rely on our sense of taste. Therefore, it is called "Taste the Color" game.
Inspired by The Tommy Edison Experience, The Jelly Beans Guessing Game.
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