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The Walking Bread
Branding | Social Media | Publication | Animation
The Walking Bread is a branding project for an online bakery shop based in Jakarta. Selling bread and coffee as their specialty, with door to door concept.
The brand name is inspired by the famous zombie series 'The Walking Dead' and through the concept of 'the bread is walking to your doorstep'. The word play takes part in building the playfulness aspect of the brand voice, letting the audience interpret the meaning behind of our brand name.
Meet BreadPete or Pete (in short). Being born with a loaf head, Pete has a fluffy personality that makes people love him effortlessly. Fun fact, he likes to become the center of attention!
Meet Excelsa or Elsa (in short). Elsa is a sassy girl with an extroverted personality. Don't worry introverts, she can match your vibes instantly.
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